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17%growth in direct sales
"Delivery apps took a cut and kept the customer. Now our regulars order straight from our own site, we keep the margin, and we actually know who's buying."
Jay Patel, OwnerLiquor Up · Arlington, TX
For liquor store owners
Lower processing rates than your current POS. Guaranteed.
Holiq is a full stack liquor store POS that takes a smaller cut of every swipe and includes everything your current providers charge extra for.
15 minutes · bring your processing statement · we do the math live
$0 setup with no installation fees
Free hardware to start ringing up sales
Free website built and managed for you
Free online ordering for pickup and delivery
We beat your processing rate or you get a $50 gift card
What overpaying on your rate costs you
$4,800 / year
gone before rent, staff, or a single bottle of inventory
Your monthly card sales
$80,000
Based on overpaying by 0.5%. We will calculate your exact number at the demo.
A lower rate. Not a lighter POS.
Every feature you rely on in your current POS, in one connected system built for liquor stores.
Fast checkout and payments
Real time smart inventory
Online ordering with delivery
Loyalty and rewards
Email and text campaigns
Promotions and coupons
AI call answering
Missed call recovery
Upsells built in
Reviews and reputation management
Google My Business optimization
Branded mobile app
WhatsApp and QR code ordering
Business texting and CRM
Time clock and employee scheduling
Payroll built in
Advanced analytics and reporting
Forms and data collection
Hiring and applicant tracking
Phone system (VoIP) included
Built specifically for liquor stores, not retail software adapted after the fact. If your current POS does it, Holiq does it. The only thing missing is the higher rate.
What others invoice you for, we include.
The lower rate is the deal. This is the bonus stack that comes with it.
POS hardwareelsewhere: a lease or upfront cost
Free
Website and online orderingelsewhere: a separate vendor
Free
Done for you marketingelsewhere: an agency retainer
6 mo free
Flyers, banners and creativeelsewhere: a designer's hourly rate
Free
Your cost to switch
$0 upfront
Three steps. Not three weekends.
1
Bring your statement
Book a 15 minute demo with your latest processing statement. We compare rates line by line, live, with no commitment.
2
We set everything up
Free hardware installed, inventory migrated, website and online ordering built while your store keeps selling.
3
You keep more of every sale
Go live with a lower rate, six months of managed marketing, and one system instead of five vendors.
Worst case: we can't beat your rate and you walk away with a free $50 gift card.
No switch required, no strings. It costs you 15 minutes.
Real stores. Real numbers.
0calls sent to voicemail
"Friday and Saturday nights we used to let the phone ring because we were slammed at the counter. Now the AI picks up every call and takes the order."
Savan PatelAmigo Liquor · Fort Worth, TX
31%fewer cancelled orders
"Our website used to show bottles we'd already sold out of. Now stock updates the moment something sells at the register."
Kyle DonnellyCharles Liquor · New York, NY
21%more repeat visits
"We send an offer in the morning and see the same regulars walk in by evening, and the loyalty points keep them coming back."
Travis MontgomeryApple Jacks · Irving, TX
swipe →
Frequently asked questions
How does the rate guarantee work?
Bring your latest card processing statement to a demo. We compare your current effective rate against Holiq's, line by line. If we can't offer you a lower rate, you walk away with a $50 gift card. No switch, no strings attached.
Is the hardware really free? What's the catch?
Yes. When you switch to Holiq, you get the hardware you need to start ringing up sales at no upfront cost, plus $0 setup fees. We make money when you process sales, which is exactly why we're motivated to keep your store running and growing.
Will I lose features I have in my current POS?
No. Holiq is a full stack POS built specifically for liquor stores. Checkout, payments, real time inventory, loyalty, promotions, online ordering, delivery, reporting, and more. The lower rate comes from how we price, not from cutting features.
How disruptive is switching? Will my register go down?
Our team handles the migration. Hardware setup, inventory transfer, and your website build all happen while your store keeps operating. We walk you through the exact timeline at the demo so there are no surprises on a busy weekend.
How long does it take to go live?
Most stores are up and running quickly once the demo is done and the paperwork is signed. The exact timeline depends on your store's inventory size and setup, and we confirm it with you before anything starts so you can plan around your busiest days.
Do I own my customer data?
Yes. Holiq is built around first party data. The customer profiles and purchase history from your direct orders belong to your store, not to a marketplace and not to us.
What happens to my existing inventory and customer list?
We migrate them. Your products, pricing, and customer information move into Holiq as part of setup, handled by our team. You don't rebuild anything from scratch.
Can I still use delivery apps like DoorDash or Uber Eats?
Yes. Holiq Direct gives you your own ordering channel that works alongside marketplaces, not instead of them. The difference is that orders placed through your own site come with no marketplace cut, and the customer relationship stays with you.
What's in the six months of free marketing?
Done for you local marketing from your first week. Local SEO and maps optimization, social media postings, seasonal promotions, plus designed flyers and banners, all at no cost for six full months after you switch.
Is Holiq really built for liquor stores?
Yes. Holiq is designed for neighborhood liquor stores and the way they actually operate, rather than a general retail tool adapted after the fact. That's why features like phone number loyalty, AI call answering, and direct online ordering are built in from day one.
Find out what your POS is really costing you.
15 minutes. One statement. A guaranteed lower rate or a $50 gift card for your trouble.
Know another store owner? Earn up to $1,000 in cash per referral.
Refer a liquor store, they switch to Holiq, you get paid. Simple as that.